Build what fits. Grow it with care.

Builds start at $1,999, and each one is quoted as a fixed price for an agreed scope before it starts, usually after Evaluate & Explore, which credits $399 toward it. A focused revamp of an app you have sits near the start; a new app with accounts and a backend costs more. Either way, the price covers everything it takes to launch: App Store submission and review, developer accounts and certificates, privacy details, analytics, the backend and launch week. Every build also includes a set of App Store screenshots and your first month of the Care plan.

Typically 1–2 weeks for Evaluate & Explore, which ends with a prototype tested with real people. Then 3–5 weeks to build, plus Apple's review, which usually takes a day or two. Improving an app you already have is often faster. These are typical timelines, not promises: we confirm yours once we understand the scope, before any build starts.

Good, keep them coming. Small changes and improvements along the way are on us. A big new feature that wasn't in the concept gets its own price, and you choose when it happens: before launch, right after it, or a little at a time on the Care plan. You'll see the trade-off before anything changes.

You do, completely. The code lives in your repository and the app in your Apple developer account. Once an invoice is paid, the work is yours.

Yes. Start with Evaluate & Explore: the Evaluation plus concept design and a prototype, so you can see it working before anything is built. If you don't want to set up a company or an Apple developer account, you can launch it with us, with ownership and revenue terms agreed in writing first.

Yes. Start with an Evaluation: it covers whether the code and the accounts can be recovered, what shape the code is in, and what it would take to move forward.

Not today: iPhone, iPad, Mac and the web. If Android matters for what you're building, you'll hear that up front, along with how to think about it.

Yes. We can build a connection (an MCP server) so those assistants can read from your app and take actions in it, for your customers or just your team. You decide what they can see and do, and it sits behind the same sign-in as the app. How it works.

Where it earns its place. It makes the work faster, which is part of why the prices are what they are, and nothing ships until we've tried it ourselves and it meets our bar. Inside your product, it's used only when it solves a real problem for your users.

Keeping the app healthy and getting better every month: crashes, reviews and numbers watched, iOS updates handled, your App Store page kept current, and steady improvements chosen from real usage. Even a quiet month leaves you with what we learned and what to try next. A bigger change, like a new feature set, gets its own quote, or we fit it in over a few months of the plan.

Evaluate & Explore is paid up front. Builds are paid in parts as agreed milestones land, so you're never far ahead of the work. The Care plan is billed monthly and you can stop any time. And yes, an NDA is fine.